Projects/Pulse

Pulse

Enterprise SEO analytics platform aggregating data across all NKP client accounts.

Active
Command Center
Command Center

Cross-portfolio operations hub — 266 active accounts with Monday.com completion rate (82.7%), 10,150 open items, comms volume, and activity score in one view.

NERV
NERV

Portfolio-level account registry — status distribution, size tiers, strategist assignments, and subscription breakdown across all NKP client accounts.

Communications Intelligence
Communications Intelligence

3,844 emails processed with AI sentiment scoring and churn risk flagging — 244 accounts flagged as high churn risk, 369 positive threads surfaced for account health monitoring.

SEO Fulfillment Pipeline
SEO Fulfillment Pipeline

Per-domain SEO board completion tracking — 1,615 of 1,838 tasks complete (87.9%) with per-domain status tier, size, and annotation counts across the full portfolio.

Content Pipeline
Content Pipeline

Content workflow stage tracking — 128 new, 211 needing more info, with per-domain pipeline percentage and stage breakdown (writing, editing, approval, QA).

Portfolio GA4 Analytics
Portfolio GA4 Analytics

484,448 sessions · 385,810 users · 43,151 conversions aggregated across 238 domains. Portfolio session trends, bounce rates, and top-domain conversion comparisons.

Core Web Vitals (CrUX)
Core Web Vitals (CrUX)

Real-user field data: 2.67s avg LCP, 124ms INP, 0.096 CLS. 66% of portfolio domains passing Core Web Vitals. CWV health distribution and slowest LCP domain rankings.

Technical SEO Issues
Technical SEO Issues

717K+ Screaming Frog issues across 228 domains — tiered by severity (critical, warning, notice) with week-over-week delta per domain.

PageSpeed
PageSpeed

Lighthouse score distribution across the full portfolio — average mobile/desktop scores, worst performers, and week-over-week improvement tracking.

AI Search Visibility
AI Search Visibility

Brand presence tracking across ChatGPT and Gemini — per-client visibility scores, query results, and trend history for NKP portfolio accounts.

Domain Intel
Domain Intel

Portfolio-wide infrastructure monitoring — DNS, RDAP, SSL, and HTTP field-level changes flagged across all tracked domains.

Sitemap Intelligence
Sitemap Intelligence

Portfolio URL change tracking — crawled, deleted, and updated pages with page churn distribution across all accounts.

Team Activity
Team Activity

500 activities logged with breakdown by category (Technical, Marketing, Content), team member contribution, and top active domains — full team visibility in one view.

Drive
Drive

Portfolio-level Google Drive overview — all client shared folders, sharing status, and storage usage across accounts.

Search Trends
Search Trends

23 medical/aesthetic procedure keywords tracked — 9 rising, 11 declining. 128,587 average monthly search volume with interest-over-time trend lines per term.

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React 19TypeScriptViteCloud RunBigQueryExpress